Santa Fe Brewing Co x Wise Fool

Seeking Presenting Sponsors for Desert Party

Deadline May 30

We are elated to have been invited to collaborate with Santa Fe Brewing Co as their sole beneficiary for their annual Desert Party event! This is a family-friendly community event taking place on July 19th that will highlight the many facets of Santa Fe’s vibrant culture – including live music at The Bridge, art and dance workshops, over 60 vendors, local food trucks, and beverages, with Wise Fool’s award-winning entertainers providing circus fun and enthralling aerial performances throughout.

We would love to feature your business as a Presenting Sponsor. Your support will directly uplift local youth and arts programs, while in turn you’ll receive strong brand visibility. This event is expected to draw over 800 attendees, and you’ll be promoted through Santa Fe Brewing Co’s marketing channels – including their social media following of 39.1k and newsletter audience that boasts 14k average opens.

A full list of sponsorship opportunities can be found here: SFBC 4NM Sponsorship Price List 2025.docx

Why Your Support Matters

By sponsoring this event, you’ll be supporting Wise Fool through our transition into a new chapter. In January of this year, we moved out of the building on Siler Rd that we had called home for close to a decade following a no-fault eviction that left inadequate time to secure a suitable replacement studio. We have since returned to our origins as a “Traveling Circus” model, reconnecting with the heart of our mission to be in direct relationship with the community. By using this challenge as an opportunity to deepen our partnerships with schools, nonprofits, and cultural centers, we have since started offering our youth programs through collaborations with local partner organizations including Santa Fe Children’s Museum, Teatro Paraguas, Desert Montessori, and NDI.

The absence of a dedicated training facility has led to several adverse effects: increased storage costs for essential equipment, heightened transportation demands for staff, and the loss of a community gathering space that once served as a cultural hub. Additionally, the inability to hold any regular studio classes has resulted in a significant loss of income, undermining Wise Fool’s financial stability. To support this transition, Wise Fool has created a Seed Fund to help finance the move and fund renovations for its eventual future home, including state-of-the-art aerial rigging. This fund will be instrumental in easing the financial burden of transitioning back into a permanent space.

Sponsors not only support Wise Fool’s programs, but the incredible host of Desert Party, Santa Fe Brewing Co – who host several other community fundraising events on an annual basis.

More About Desert Party

Date: Saturday, July 19, 2025
Time: 4 – 10pm
Location: Santa Fe Brewing Co Headquarters & The Bridge – 35 Fire Place, Santa Fe NM 87508

Desert Party is an annual fundraiser and celebration of New Mexico arts and culture, returning for a fourth time in 2025. If you’ve been to Oktoberfiesta or Spring Runoff, you won’t want to miss this one!

This early summer celebration draws a vibrant mix of families, young adults, and arts supporters from across Santa Fe. With an expected attendance of over 800 people, the event appeals to those who love live musical performance, hands-on workshops, local vendors, and craft beer. It’s a unique opportunity to connect your brand with a diverse, engaged, and community-minded audience.

Sponsorship Levels

4NM Annual Presenting Sponsor - $20,000
  • 90% of funds go directly to non-profit event partners. The remaining 10% is allocated solely to reimburse event production expenses, such as stage rental, sound equipment, staff time, and infrastructure needs—never exceeding actual costs.
  • Business Logo on 4NM event marketing materials as “Presented By”
  • Digital display at each 4NM Featured event with business logo as “Presented By”
  • Specialized sponsor posters listed as “presented by” your Business Logo and “additional sponsors” in smaller font with other sponsors listed below
  • Business logo hyperlinked to your website in SFBC Newsletter blasts promoting our featured events and the 4NM program (est. 14,000 opens)
  • IG tagged posts with Business logo as “presented by” for all featured events (39K followers)
  • 10 VIP wristbands to each 4NM featured event to distribute as you like – wristbands are valid for complimentary Santa Fe Brewing Company Beverages and N/A beverages during the event.
  • 4 VIP tickets to a 2025 Bridge Concert Season show of your choice (Tickets valued at $150 each)
  • Private party for your organization: host a private company event at our SFBC Headquarters for up to 120 people, $2,000 value.
  • Prominent booth space at each of our 4NM featured events.
Presenting Sponsor - $10,000
  • 90% of funds go directly to non-profit event partners. The remaining 10% is allocated solely to reimburse event production expenses, such as stage rental, sound equipment, staff time, and infrastructure needs—never exceeding actual costs.
  • Business Logo on Desert Party 2025 marketing materials as “Presented By” 
  • Digital display at Desert Party 2025 with business logo as “Presented By” 
  • Specialized Desert Party 2025 sponsor posters listed as “presented by” your Business Logo and “additional sponsors” in smaller font with other sponsor logos below. 
  • Representation in SFBC Newsletter blasts promoting Desert Party 2025. (est. 14,000 opens)
  • IG tagged posts with Business logo as “presented by” for Desert Party 2025. (39K followers)
  • 10 VIP wristbands to Desert Party 2025 to distribute as you like – wristbands are valid for complimentary Santa Fe Brewing Company Beverages and N/A beverages during the event. 
  • Prominent booth Space at Desert Party 2025
Pre-Event Sponsor - $1,000
  • 90% of funds go directly to non-profit event partners. The remaining 10% is allocated solely to reimburse event production expenses, such as stage rental, sound equipment, staff time, and infrastructure needs—never exceeding actual costs.
  • Digital Display with business logo at Desert Party 2025
  • Business logo on Specialized Sponsor Desert Party 2025 poster 
  • IG tagged sponsor post for Desert Party 2025 (39K followers)
  • 4 VIP wristbands to Desert Party 2025 to distribute as you like – wristbands are valid for complimentary Santa Fe Brewing Company Beverages and N/A beverages during the event.

Please contact us directly if you’d like to get involved: mail@wisefoolnm.org

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